Dew You Anonymous Open Casting

In 2023, we launched our first-ever anonymous open casting for our Dew You campaign, choosing diverse members from our Glow Gang based on personality and inner beauty. We only saw them for the first time when they were selected! Our community was inspired by the models' stories and the spirit of Dew You: that everyone deserves a spot in a beauty campaign. This year, we’re expanding internationally with a new twist, giving more members a chance to share what makes them glow—get ready with me style!